Turning Search Data into a #50 Rank in One Week
Sub #50
Month one
£150
The range had a gap. The data proved it.
After rebuilding this brand's Amazon presence and regaining full control, the next step was to create new demand rather than just capture it. The search term data made the gap impossible to ignore: customers were actively searching for a spray format the range didn't offer — and being met with poorly branded imports and overpriced alternatives.
So the product was validated before it existed. Over 150 search terms, frequently-bought-together data and category performance were analysed to confirm both demand and pricing elasticity before a single unit was produced. Not a gamble — a calculated move built on real market data.
"We've been working with [Orellana] for over a year and have been consistently impressed with how they represent our brand on Amazon. They collaborate effectively, bringing strong advertising concepts, creative artwork, and insightful data analysis that supports both sales growth and brand development."
Sales Director
Three moves, in sequence.
Data-led market evaluation first, strategic positioning second, execution third — with the brand's flagship listing doing some of the heavy lifting.
Data first, product second, launch third.
A sell-out, straight from launch.
Within seven days the product sat below #50 in its subcategory with 123+ units sold. Month one closed at a 25.1% conversion rate, 29.78% ACoS and a 3.36 ROAS straight from launch — with the entire launch stock sold out and new stock going into production.
123+
25.1%
3.36
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