Product Launches
Most product launches fail in the first 30 days. Ours don't.
The first month on Amazon sets the trajectory for everything that follows. We sequence every element from day one so the launch builds momentum instead of burning budget.
Product Launches
01
Pre-launch
Validate · Build · Position
02
Launch
PPC · Rank · Monitor
03
Post-launch
Consolidate · Defend · Scale
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What That Looks Like in Practice
Three Launches. Three Different Strategies. One Common Result: Growth.
Launch 01
Market-Leading Brand, New Flagship Product
Ranked #8 in category within 30 days. 88.3% uplift in marketplace sales vs legacy products in under 12 weeks. ROAS of 4.7.
Category rank
#8
Within 30 days
Sales uplift
88.3%
vs. legacy products in under 12 weeks
ROAS
4.7
return on ad spend
Became the #1 performing product in the range on Amazon.
Launch 02
Product That Didn't Exist Until We Found the Gap
Using Amazon search data and competitor analysis, we identified unmet demand for a format the market was underserving. We took it from insight to live listing and outsold the demand!-ONLY £150 in ad spend.
Day 7 rank
#13,862
in Health & Personal Care overall
Sub-category
Top 50
within 7 days
Units sold
123+
in the first 7 days
Day 30 results · straight from launch
Conversion rate
25.1%
ACoS
29.78%
ROAS
3.36×
Ad spend
£150
The ones that got away….. We had to pause campaigns because the brand couldn't supply stock fast enough. With consistent and full inventory behind it, we can only imagine where we take it.
Launch 03
Vision to Execution on a Minimal Budget
100 units sold and sub-30 BSR within one week of the first Vine review.
Units sold
100+
in the first week post-Vine
BSR
Sub 30
within one week of first Vine review
Ad budget
Self Funded
Orellana Distribution Partner
Smashed forecasts and had to pull stock. Stock was affected by external events.
The differentiator
Most agencies launch what you hand them. We start earlier.
Before a product goes to FBA, we validate the demand with real Amazon search data - who's searching, how many times, who's winning, and where the gap is. We've identified and built products from scratch based entirely on what Amazon shoppers are searching for and not finding.
If the demand isn't there, we tell you before you've spent a penny on inventory.
Handover and setup
Clean handover from your previous setup. We get into the account, understand the history, and establish reporting from day one.
Built from search data
We've identified and built products from scratch based entirely on what Amazon shoppers are searching for and not finding in the market.
Honest before day one
If the demand isn't there, we tell you before you've spent a penny on inventory. No wasted capital, no months of recovery.
What we do
You only have one shot at launching
Pre-Launch
Validate demand and build everything before day one.
Market and competitor analysis — who owns the space and where the gap is
Search data validation before a product is built or sourced
Listing written and optimised before the product goes live
FBA inbound planned and timed around launch day
Vine enrolment and review strategy sequenced correctly
Pricing strategy and positioning locked before launch
Launch
Sequenced and controlled through the critical first 30 days.
PPC ramp sequenced to ranking velocity, not just spend
Search-term targeting built from real demand data
Keyword rank tracked from day one
Budget managed against inventory — we don't scale spend into a stockout
Daily monitoring and adjustment throughout
Post-launch
Consolidate ranking. Defend it. Scale.
Conversion rate analysis and listing refinement
Review monitoring and response
Rank consolidation and defensive targeting
Scale plan once the baseline is established — the goal is a product that keeps growing without needing to buy every sale
Our Workflow
A Structured Process for Long-Term Amazon Account Growth
Validate
Before anything is built or ordered, we look at the search data. Is the demand real? Who owns it? Where is the gap? We've built products from scratch based on what Amazon shoppers are searching for and not finding.
Build
Listing, creative, A+ content, and ad structure - all built before the product goes live. Nothing improvised on launch day.
Launch
Sequenced and controlled. Vine reviews, PPC ramp, keyword targeting, inventory management - every element timed to work together.
Consolidate
Once initial velocity is established, we shift from launch mode to rank defence and scale.
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About Us
Your guide through the Amazon jungle. Strategic distribution and full-service Amazon support for brands that are serious about growth.
info@rwvlimited.com
RWV Limited, 14153094, GB438601005
