Brand Protection

From Hijacked Listing to #1 on Amazon in 14 Days

How we reclaimed a flagship Amazon listing from third-party control for a UK optical care brand — rebuilding it from the ground up to reach #1 in its subcategory within two weeks, with a 700% sales uplift in under eight.

#1

Subcategory rank in 2 weeks

+700%

Sales uplift in under 8 weeks

7.2

ROAS on Amazon UK

THE CHALLENGE

A flagship product under someone else's name.

This family-run brand has over 20 years of authority in its industry — and none of it was visible on Amazon. Its highest-volume listing was controlled by a third-party seller under a different brand name entirely. No Brand Registry, four keyword phrases in use, no A+ content and no advertising, while unauthorised sellers triggered a race to the bottom on price.

You can't grow a listing you don't control. Ownership had to come back first — then the rebuild turned a liability into the brand's best-performing product.

"What matters most to us is having a partner who responds promptly to questions and concerns, and who can offer ideas when needed. Josh and the team have continually shown that they are a reliable and trusted partner."

Sales Director

UK optical care brand

What we did

Phased recovery. Zero disruption.

The brand didn't want to drop its existing distributors overnight, so the plan restored control where it mattered most without disturbing the wider pipeline — prove the model on one listing, then expand.

Prove it on one listing, then expand.

The hijacked ASIN reclaimed through Brand Registry and brought back under the brand's own name.

Every layer rebuilt — SEO-rich title, bullets, description, infographics and A+ content.

Keyword coverage expanded from 4 phrases to 37, built on competitor research and review analysis.

Five campaign types launched from a standing start, negatives pre-programmed to protect ACoS.

GTIN corrections, a fully branded storefront and a phased rollout that never disturbed existing distributors.

Proven Results

Fourteen days to #1.

#1 subcategory placement within two weeks of the rebuild and the Best Seller badge within three. Marketplace sales rose 700% in under eight weeks, seller performance improved 98.3% in two months and a listing that had never run a single campaign returned a 7.2 ROAS.

From liability to bestseller.