Brand Protection

brand protection

You wouldn't let 25 people have keys to your house

Most brands can name their distributors. Far fewer can name everyone selling their product on Amazon, where those units came from, or what they're doing to the price. That gap is where margin leaks, pricing agreements break down, and counterfeits get their cover.

We close the gap and keep it closed.

What we take back control of

Unauthorised sellers

Grey-market stock

Price erosion

Buy box loss

Counterfeits

Two Ways to Work With Us

Operational. Strategic. Or both.

Brand Registry Strategy & Setup

The foundation everything else is built on.

Brand Registry isn't just a box to tick - it's your main line of enforcement, content control, and reporting on Amazon. Most brands are enrolled but not actively using it. We set it up properly and manage it as the active tool it's supposed to be.

What you get: A Brand Registry account that's actually protecting you - with the tools configured, the reporting active, and nothing left untouched.

Transparency & Project Zero

Make counterfeiting structurally impossible.

Transparency serialises every unit you ship - so counterfeit stock can't reach a customer without being flagged. Project Zero gives you the power to remove counterfeits yourself, without waiting for Amazon to act. Together, they're Amazon's most powerful anti-counterfeit programmes.

What you get: A brand where counterfeit units can't move without being caught, and where you don't need Amazon's permission to remove them.

GS1-Backed Brand Gating

Lock unauthorised sellers out at the source.

Using GS1-verified brand ownership, we build a documented gating case that blocks unauthorised sellers - not just from individual ASINs, but across your entire catalogue. This is the most durable form of Buy Box protection available.

What you get: Unauthorised sellers locked out structurally, not just chased individually.

Hijacker Takedowns

A process that actually sticks.

We don't file a report and hope for the best. We buy the offending stock, build the evidence dossier, and file with the documentation Amazon needs to act - and to keep the decision. A repeatable process, not a one-time sweep.

What you get: Hijackers removed with evidence that holds up - and a process we can run every time a new one appears.

MAP Enforcement

Protect your pricing across every channel.

Minimum Advertised Price violations don't just affect Amazon - they erode your pricing integrity across every retailer who sees them. We map the violators, document the breaches, and pursue enforcement through the right channels.

What you get: Pricing that holds across channels, and authorised retail partners who know you're protecting it.

Unauthorised Reseller Mapping

Know who's on your ASINs before you remove them.

Before you can remove unauthorised sellers, you need to know who they are, where they're sourcing from, how many units they're shifting, and which are causing the most damage. We map all of it - then work through them systematically.

What you get: A complete picture of your unauthorised seller landscape and a clear removal order based on damage done.

Counterfeit Reporting Pipeline

Cases built to hold up, not get dismissed.

We build counterfeit reporting cases around Amazon's IP complaint system - with evidence that survives review. Not reports that get dismissed because the documentation wasn't right.

What you get: Reports filed correctly, evidence that holds, decisions that stick.

Trademark & IP Coordination

Amazon protection aligned with your wider IP position.

For brands with active trademarks or pending IP applications, we coordinate enforcement actions with your legal team so your Amazon strategy and your IP strategy are working together, not across each other.

What you get: Enforcement that strengthens your IP position rather than working against it.

What this looks like in practice

No two channel problems

look the same

A sample of what we've dealt with, and what it took to fix.

For one brand, it was 20+ unauthorised sellers across the ranges, all undercutting RRP and hurting retail sales. We mapped every one, traced the sourcing route, and helped to reestablish supply chain control.

For another, it was duplicate listings built off the back of the brand name - separate ASINs using their trademark and their imagery to sell products the brand had never made.

For another, it was illegitimate bundles - third parties buying single units, repackaging them as multipacks, and running listings the brand had no control over the pricing, content or quality of. [N] bundle listings removed, and the customer complaints that came with them stopped.

For another, it was a variation takeover - an unauthorised seller adding their own child ASIN into the brand's variation family, inheriting the parent listing's reviews and ranking to sell an inferior product.

For another, it was grey-market stock arriving from abroad and selling below the pricing agreements the brand held with its authorised retail partners. The Amazon problem was the visible one. The distribution leak behind it was the real one.

For another, it was counterfeits in circulation and no way to prove which units were genuine.

Different symptoms, same underlying problem: someone else deciding how your brand appears and what it sells for.

The Guarantee

No risk. No guesswork. No wasted retainers.

We audit your ASIN exposure before any work begins. If we don't find unauthorised sellers, pricing violations, or gaps in your protection infrastructure - we'll tell you, and we won't charge for the audit.