Account Management

A 53K Profit Swing in One Full Quarter

How we took over the full Amazon operation for a consumer electronics retailer — and turned a £6.4k quarterly loss into £46.4k of net profit in the first full quarter, while recovering £73k of written-off stock and doubling German net margin.

53K

Net profit swing in one quarter

£73k

Written-off stock recovered

×2.1

German net margin

THE CHALLENGE

Profit leaking at the edges.

A high-volume reseller of branded consumer electronics, competing for the buy box across the UK and Germany. Covid-era demand had been so strong that volume papered over cracks in the operation — and as the market normalised, they showed: big-ticket lines absorbing two thirds of all refund cost, cost data going stale under the repricer and Amazon quietly under-reimbursing on damaged and lost stock.

We took on the full Amazon operation — pricing, buying, claims, account health and a weekly board cadence — and made the hard calls early, starting with exiting the loss-making big-screen line in week one.

"Working with Orellana has been a genuinely positive experience. Their knowledge is deep, their ability to handle issues quickly is impressive, and they've gone above and beyond to help us recover lost margin. The results speak for themselves."

Director

Consumer electronics retailer

What we did

Operators, not just an agency.

We integrated with the brand's own buying, finance and account health teams from day one — questioning every process, cost line and range decision.

The weekly operating system.

Full operational takeover — pricing, buying reports, claims, account health and a weekly board cadence

An evidence-first claims engine — reimbursements, fee corrections and disputes pressed to a decision

£73k of written-off stranded inventory recovered and back on sale

The repricer migrated and the software stack rationalised — £38k a year saved

Hard range calls made early — the loss-making big-screen line exited on the data

Proven Results

A £52.8k swing in one quarter.

The first full quarter swung from a £6.4k loss to £46.4k of net profit on 13.4% higher UK sales. German net margin more than doubled on deliberately reshaped revenue, and recovery is now a structural profit line in both markets rather than a one-off clean-up.