Amazon PPC

AMAZON PPC

Ad spend that works harder. Not just bigger.

Most Amazon PPC problems aren't a budget problem. They're a structure problem. Bloated campaigns, uncontrolled search terms, bids set and forgotten. The result is an ACoS that climbs and a ROAS that quietly collapses.

What We Manage

Every ad format. One strategy.

Full-funnel coverage across all Amazon ad types, managed as a single connected system.

Health & Personal Care Brand

When we took over this account, ACoS had climbed to 52.99% while monthly ad spend had nearly tripled under the previous agency. We restructured from the ground up and reversed the trajectory immediately.

ACoS cut in half.

Down from 52.99% to 26.48 in 6 months

ROAS doubled.

Twice the return on every pound spent

Ad spend down 60%.

Thousands in wasted spend back to the bottom line

Revenue up 40%.

Despite major efficiency upgrades, we hit back to back record months.

Most agencies optimise for ACoS and charge a percentage of ad spend, rewarding them when your budget grows. We don’t. We optimise around your goals and profitability.

Chasing revenue figures that don’t stack up isn’t growth - it’s noise. If cutting spend, tightening targeting and improving efficiency gives you a healthier margin, that is exactly what we’ll do.

The Orellana Difference

Our Workflow

How We Scale Your Amazon Ads Profitably.

Audit

We pull the account apart. Campaign structure, search-term bleed, wasted spend, missed opportunities. You get a clear picture of where the money is going - and where it should be going - before we touch anything.

Restructure

We rebuild from scratch if needed. Clean architecture, correct match types, controlled budgets, and a targeting strategy built around your margins - not just your ACoS.

Daily management

Bids adjusted daily. Search terms harvested and actioned weekly. Every change logged and reversible. Nothing set and forgotten.

Reporting that means something

TACoS, ROAS, revenue per click - not impressions and click-through rates. Monthly reviews that show you what moved, why, and what's next. You'll always know exactly what your ads are doing.

The Outcome We Promise

Within 90 days, you'll know exactly where every pound is going.

Within 90 days of taking over your account, you will have a clear picture of where every pound of your ad spend is going, what it's returning, and what target ACoS is realistic for your margins - tracked weekly and reported monthly in plain language.

Full-funnel coverage across all Amazon ad types, managed as a single connected system. If your ACoS isn't moving in the right direction within 60 days, we tell you why and what we're changing. No waiting until the monthly review to find out something isn't working.

Day 1

Account audit complete

Full picture of where the money is going

Day 7

Restructure begins

Clean architecture, correct match types

Day 30

First optimisation cycle

Bids adjusted, search terms actioned

Day 60

ACoS check-in

If not moving right — we show you what changes

Day 90

Full performance review

TACoS, ROAS, revenue per click — in plain language

The Guarantee

No improvement found? No charge.

If we audit your ad account and don't find meaningful wasted spend or structural issues, we'll tell you - and we won't charge for the audit.

If your TACoS hasn’t improved against the agreed baseline by day 90, your next month of management is free.

60

Day guarantee

Accountability you can count on.
Clarity you deserve.
Reults we stand behind.

ONE MORE THING

Want us to take a look at your Advertising Console?

Let’s have a chat. We’ll audit your account, show you exactly where your ad spend is going and explain what we’d change. Then we’ll tell you honestly whether we can close the gap - and what it will take.

Explore a Partnership

Want us to take a look at your Advertising Console?

Tell us your current ACoS and what you're spending per month. We'll tell you honestly whether we can close that gap - and what it would take to do it.

Get In Touch