Global Expansion

From Minimal EU Presence to Three Live Markets and 375% Growth in Five Months

How we turned a dormant Amazon EU footprint into a live, brand-controlled, Prime-enabled presence across four European marketplaces for a UK clinical skincare brand — at zero cost to the brand — growing German unit sales 375% in the first quarter of trading.

+375%

German unit growth in Q1 of trading

15

Localised listings in 3 languages

20+

Compliance blockers cleared
THE CHALLENGE

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Growing everywhere except Amazon.

The brand was expanding across Europe through its distribution partner — but the Amazon side was dormant. Every EU marketplace showed English listings to local customers, more than 20 compliance blockers sat unresolved and Germany, Europe's largest market, had never seen a single advertising campaign in the brand's history.

Nothing about the presence was built for European customers: not the language, not the logistics, not the compliance position. Fixing it meant all three at once.

"The experience has been exceptional from start to finish. Their team has significantly improved our Amazon presence and traffic, helping us strengthen visibility, optimise performance, and drive measurable growth across our brands."

What we did

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Three workstreams, run in parallel.

Compliance, localisation and logistics moved together — each one capable of blocking the whole programme on its own.

Compliance, localisation, logistics.

20+ compliance blockers cleared case by case — classification issues and import/export restrictions included
Native-speaker localisation across German, French and Swedish — keyword research per market, no auto-translation
Imagery reworked to local conventions with Premium A+ live in all three languages
Pan-EU FBA and Prime next-day activated — the Prime badge live for the first time
The first EU advertising in the brand's history launched and self-funded, with unauthorised sellers pursued in parallel
Proven Results

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The lead market proved the model.

German units grew 375% in the first quarter of trading, breaking into the subcategory top 50 for the first time. The first-ever campaigns turned £619 of spend into £2,360 of ad-attributed sales at a 3.81 blended ROAS, peaking at 6.91 — and over £10,000 of localised content was delivered at zero cost to the brand. France and Sweden are built and ready to scale behind Germany.

A standing start, on the numbers.

3.81

Blended ROAS, peaking at 6.91

£0

Cost to the brand

Top 50

Subcategory rank, first time
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PPC Management

ACoS Halved, Revenue Up 40%

-50%

ACoS

+40%

Revenue Growth

2 MON

Record Performance
Amazon PPC

ACoS Halved, Revenue Up 40%, and Back-to-Back Record Months

26.65%

ACoS, down from 52.99%

+40%

Revenue growth Jan–Apr YoY

40%

Ad Spend reduced
Account Management

A Complete Amazon Rebuild: 40% YoY Growth and 20+ Unauthorised Sellers Removed

+40%

Revenue growth Jan–Apr YoY

+37%

Unit growth Jan–Apr YoY

20+

Unauthorised sellers removed