Amazon PPC

ACoS Halved, Revenue Up 40%, and Back-to-Back Record Months

How we took over an ad account burning budget at a 53% ACoS for a UK clinical skincare brand — and halved it in four months while revenue grew 40% year on year and two ranges posted back-to-back record months.

26.65%

ACoS, down from 52.99%

+40%

Revenue growth Jan–Apr YoY

40%

Ad Spend reduced

THE CHALLENGE

Spending more every month, converting less.

The account we inherited had budget burning on branded search, incorrectly added negatives suppressing terms that actually converted and minimal structure across the range. ACoS sat at 52.99% and spend was climbing every month just to stand still.

Four months later ACoS had halved to 26.65%, ROAS had climbed from 1.89 to 3.75 and monthly spend was down 60% — while total unit sales grew.

"Orellana have become a trusted extension of our business over the past 6 months. Their expertise on Amazon has been critical and a major driver of our company growth during this period."

Senior team

UK clinical skincare brand

What we did

Less spend. More structure.

Nothing was bid on until the account had been audited line by line — then the structure did the work.

The rebuild, bid by bid.

The full ad account audited and every inefficiency documented before touching a bid

Campaign structure rebuilt across the range — branded, generic and competitor targeting separated

Incorrectly added negatives removed, releasing the search terms that actually convert

Wasted branded-search spend cut and reallocated to terms that earn their place

Weekly re-optimisation against live data, with transparent reporting on where every pound goes

Proven Results

Halved. Doubled. Growing.

ACoS fell from 52.99% to 26.65%, ROAS climbed from 1.89 to 3.75 and monthly spend dropped from £16,871 to £6,679 — while revenue grew 40% Jan–Apr year on year (£262,507 → £367,265) and the two hero ranges posted back-to-back record months.

Four months, on the numbers.