Brand Protection

52 Broken Listings, 9 New Markets, and a US Brand Finally Trading Properly on Amazon

How we became the exclusive UK and EU partner for a US sports mouthguard brand — consolidating a broken 52-listing catalogue into four variation families, restoring the pricing a premium product deserves and opening nine new European marketplaces.

52 → 4

Listings consolidated

9

New EU marketplaces opened

+200%

Hero product sales growth

THE CHALLENGE

Fifty-two listings and no control.

A leading US brand with premium, domestically made products held a strong footing at home but limited exposure across Amazon UK and EU. What existed here was working against it: 52 broken and duplicate listings splitting reviews and diluting search performance, RRPs cut by an average of 17% and no seller invested in long-term growth.

No amount of advertising could fix a fragmented, mispriced range. Control had to come first — so we took on the range exclusively and rebuilt it from the catalogue up.

"Working with Orellana has had a clear and measurable impact on our Amazon business. Their deep knowledge of the platform, strategic insight, and ability to execute have helped us strengthen our brand and grow sales. Even while working across different time zones, they have been reliable, responsive, and easy to work with."

Director of Sales and Business Development

US sports mouthguard brand

What we did

Control first. Content in parallel.

Listing control and technical set-up came first while our in-house design team ran creative in parallel — so execution and presentation moved together.

The catalogue rebuild.

The transition to a single brand-aligned seller led properly — existing sellers supported through sell-down

RRPs reinstated after an average 17% cut, protected by consistent buy box control

52 broken listings consolidated into four variation families — range rating up from 4.2 to 4.5

SEO rebuilt end to end with eight new images per ASIN and Premium A+ across the range

Nine EU marketplaces opened via EFN and Build International Listings, mirroring optimised content and pricing

Proven Results

One catalogue. Every metric moving.

Hero product sales rose over 200% through listing activations with 72% average growth across secondary ranges, 15,000+ units have been ordered since the partnership began and the hero product now sits in the organic top 20 for its category. Roughly 10% of UK sales now reach new customers across Europe.