Account Management

A Complete Amazon Rebuild: 40% YoY Growth and 20+ Unauthorised Sellers Removed

How we took a UK clinical skincare brand from a channel flooded with unauthorised sellers to a brand-controlled account — Brand Registry regained, 20+ external sellers removed, every listing rebuilt and revenue up 40% year on year.

+40%

Revenue growth Jan–Apr YoY

+37%

Unit growth Jan–Apr YoY

20+

Unauthorised sellers removed

THE CHALLENGE

Two years of tracking. Two months to take control.

We identified this account in 2023 and audited it three times before a contract was signed — the same nine problems, documented audit by audit, while well over 20 third-party sellers competed for the buy box, fake storefronts traded on the brand's name and the flagship range had never had a penny of ad investment.

The brand never had a product problem. It had a control problem — pricing, content, reviews and presentation had all drifted into the hands of sellers with no stake in the brand. The channel needed rebuilding from Brand Registry up.

"They approach every challenge with a solutions-based mindset, working through issues quickly and effectively rather than focusing on problems… they genuinely already feel like part of our team. If you are looking for trusted Amazon experts who are proactive, knowledgeable and great to work with, I would highly recommend Orellana."

Senior team

UK clinical skincare brand

What we did

Control first. Content second. Advertising third.

The first two months were about one thing: taking back control of how the brand exists on Amazon. Everything else was built on that.

The first two months.

Brand Registry control regained across all products — the foundation every other fix depends on

Trademark-violating listings, illegal multipacks and 20+ external sellers removed, restoring price control

Old-packaging listings merged to preserve reviews and the catalogue consolidated

Titles, bullets and descriptions rebuilt across six SKUs, every line compliance-reviewed

Advertising trialled on never-advertised SKUs from our own reinvested margin, with Premium A+ and a brand story live across the range

Proven Results

40% up, with control restored.

Revenue rose 40% year on year for Jan-Apr, from £262K to £367K, with units up 37%. Six SKUs were rebuilt from the listing up and full account control was back inside two months.

The rebuild, on the numbers.