Brand Launch

#8 Ranking on Amazon in 30 Days

How we launched a new flagship product for a UK energy-saving brand — outperforming every existing listing in the range in just over a month and more than doubling the initial sales forecast.

#8

Category rank in month one

+88.3%

+88.3% Marketplace sales in under 12 weeks

4.7

ROAS on Amazon UK
THE CHALLENGE

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A market leader losing its own category.

This brand makes the most credible product in its space — independently tested, certified and recommended where its rivals aren't. On Amazon, none of that was landing. Cheap uncertified alternatives had flooded the category, unauthorised sellers had dragged the price well under the minimum advertised price and not one seller was invested in the brand's growth.

Defending the old listings couldn't fix that. The answer was a properly executed launch: a new, competitively priced variant built for Amazon from day one, with our own money behind the advertising.

"Working with Orellana over the past few months has been a great experience! They played a key role in the successful launch of our new product on Amazon. Their knowledge of e-commerce and attention to detail have really helped to ensure the product is well positioned in the market."

What we did

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A launch built like we owned it.

Every element was built as one system rather than four separate jobs — copy, imagery, backend and advertising all pulling the same way.

Every element, one system.

A new competitively priced variant launched to regain market share and reset the category entry point.
The listing built from scratch — 39 high-value keyword phrases integrated naturally, no stuffing.
Photography-led imagery and infographics making certified quality obvious in the first three seconds.
Launch advertising funded with our own money, re-optimised continuously against live data.
MAP violations, browse node issues and competitor interference managed without losing momentum.
Proven Results

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Thirty days that changed the range.

Best Sellers Rank went from under 15,000 in week one to 1,444 by the end of month one — #8 in its subcategory. The launch product became the best performer in the brand's entire range, sales more than doubled the initial target and marketplace sales rose 88.3% in under 12 weeks.

The numbers behind the climb.

2×

Sales versus the initial target.

1,444

BSR by end of month one, from under 15,000.

+90.3%

Seller performance improvement in month one
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PPC Management

ACoS Halved, Revenue Up 40%

-50%

ACoS

+40%

Revenue Growth

2 MON

Record Performance
Brand Protection

From Hijacked Listing to #1 on Amazon in 14 Days

#1

Subcategory rank in 2 weeks

+700%

Sales uplift in under 8 weeks

7.2

ROAS on Amazon UK
Account Management

A 53K Profit Swing in One Full Quarter

53K

Net profit swing in one quarter

£73k

Written-off stock recovered

×2.1

German net margin