Strategic distribution. Full-service support. Lasting growth.
If your brand isn't on Amazon, or isn't on it properly: you're invisible to most of the market.
61% of product searches start on Amazon
9 in 10 UK online shoppers use Amazon
30%+ of all UK ecommerce
18M UK Prime members
Figures are based on third-party market research and publicly available data. Reporting periods and methodologies vary. View sources and methodology. Last reviewed July 2026.
The Smarter Way to Grow Your Channel.
Most brands come to us with the same problems. Fragmented resellers undercutting pricing. Agencies overcharging & underdelivering. A channel that's technically running but not really growing.
A lack of control.
Orellana was built to fix all of it - not by adding another layer of management, but by becoming a plug in Amazon department that takes ownership. Orellana eliminates the need for costly in-house teams or agencies.
We buy your stock directly and become your sole Amazon distributor or we help you take it all in house.
Distribution Partnership
We buy your stock directly and become your sole Amazon distributor. No fees. No retainers. No race to the bottom. We invest & We own the channel and grow it like it's ours - because it is. Invite only, limited capacity.
Amazon Services
We can build and manage your entire Amazon channel in-house — or support you with individual, one-off projects where needed.
From creative and advertising to brand protection and account management, plug us in for the full channel or bring us in for a specific piece of work.
Distribution Partnerships are currently full right now.
We only partner with brands where we see genuine long-term potential - and right now, we're fully committed to the brands we've taken on.
If you've been referred to us, or we've reached out directly, register your interest below. We'll be in touch when the right opportunity arises.
In the meantime, our services remain fully open. Whether you need one thing or everything - select what you need, when you need it.
Click Each Below
Listing & A+
Amazon PPC
Brand Protection
Product Launches
Account Management & Consulting
Global Expansion
Skin in the game changes every decision we make.
WE WIN WHEN YOU WIN
A model built of shared wins and value. Unlike other agencies We have a specific focus on bottom line , otherwise what is the point! Our approach is agile, risk-free, and designed to boost your brand’s visibility and success on the platform.
Ex-Amazon team
Our team has operated internally inside Amazon and also sold millions externally on the platform first hand. We know what actually moves the needle. We handle the complexities and intricacies of Amazon so you can focus on what matters most.
100% retention
Every brand we've taken on has stayed so far. We don't chase volume and wont work with anyone for the sake of it. We go above and beyond for our brand partners.
One team, no handoffs
Founder led. Manchester & London based with a supporting team of experienced specialists based in all areas of Amazon expertise. We like to visit our partners.
An Intelligent Approach to Expanding Your Channel.
Proven Results Across Every Service
From PPC turnarounds, design revamps and global expansion, to the nitty-gritty - restoring control and clawing back thousands. Real brands, real numbers, real commercial outcomes. Explore how we've done it.
.avif)
Frequently Asked Questions ?
What does it cost?
How is this different from the last agency?
Vendor Central or Seller Central?
How selective are you?
How long does it take to see results?
